May 22nd, 2012 12:12 am by Vincent Flanders
Submitter’s comments: You have to sign up to see their store? WTF?
Vincent Flanders’ comments: This “feature” is becoming more and more common with Flash Sale Sites. No, not those silly concoctions using Adobe Flash, but Deal-of-the-Day or Deal-of-the-Next-Three Day Sites.
Generally, with these types of sites, you can find out more details by going to the bottom menu. In this case, “Brands We Love” shows you the type of products that will be on sale.
I’m more concerned with the inconsistent link color on the home page. “Read more about us” is a link, but “great savings” and “Discover” and “Featuring” aren’t links although the text is the same color.
The same color confusion holds true on the “Brands We Love” page. The text in the section “Check Back Soon”is the same color as the link color in the “Brands We Love” section (#333).
It’s confusing. Although it’s not a Daily Sucker in the classical sense, it’s mediocre web design (but not as mediocre as this site <grin>).