March 22nd, 2008 11:11 pm by Vincent Flanders
Have you ever wondered, “Did Bob read my e-mail that had my quote or is he just ignoring me?” Well, if Bob uses HTML e-mail (and lots of folks do) you can find out if he opened your e-mail.
About.com has an article entitled “Windows Email Return Receipt Tools and Services” and it mentions a good number of services and software. The one I bought and use is from a company called MSGTAG. (While MSGTAG has an affiliate program, I’m not a member.)
There are 3 versions (one if free, but your e-mail has a footer about MSGTAG) I bought the high-end product MSGTAG Status 2 ($59.95) and it’s really amazing. For example, I discovered that my daughter — the person I love more than anyone in the universe — waited 3 weeks and 23 hours to open one of my e-mails.
On the other hand, it only took Seth Godin 2 minutes and 12 seconds to open an e-mail I sent him entitled “Bad Marketing at the American Diabetes Association.” Hmm. I think there’s a point here.