Chapter 7

Home Sweet Home Page

Your Home Page Is Just a Billboard on the Information Superhighway. People Scan It Quickly and Then Move On.

What Works for the Man from Mars

Your home page is critical. Mess it up and your visitors will mess you up by going somewhere else. Remember, "s/he who controls the click controls your destiny." Just like the famous "GrannyMaster Flanders" once said in her classic rap ode to fleeting wealth, My Dot.com Is Not the Bomb, It's a Bomb: "If they ditch, you won't get rich."

Besides the regular discussion about the Home Page, I'll examine some messy home page techniques not covered in other chapters. Turn the vacuum cleaner on, Granny, it's sucking time."