Chapter 6

Splish, Splash Pages

Splash Pages Get in the Way

Good Splash Pages

Not Everyone Agrees

The Splash Page Hall of Shame

Back in Chapter 3, we listed four "rules" of Web design. Here's another rule:

Don't do anything that gets in the way of the user.

The golden rule of doing business on the Web is, "Don't do anything that gets in the way of the sale." Splash pages get in the way because they're an extra layer between your visitor and your site.