Chapter 5

Content is King

Content Is King—and Queen and Prince

What's on Your Site That I Need to See?

Heroin Content Is the Best Content

Don't Get Conned by Content

Nobody just "decides" to go to a Web site. They go to a Web site because they're looking for something to solve a particular problem. That "something", which takes on many forms, is content. Content is generally information. Other forms of content are products, games, message forums, cartoons-almost anything can be content. We'll examine some sites that fail and others that succeed at the content game.