Chapter 3

The Rules--Sorta

Rule 1: We're Not in Bakersfield Any More

Rule 2: I Don't Care About Your Problems, Solve My Problems Now!

Rule 3: Follow the Leader

Rule 4: Know Your Audience and Design for Their Expectations

A very successful recent book was called "The Rules: Time Tested Secrets for Capturing the Heart of Mr. Right". While there are certain rules in courtship, such as "be sincere even if you have to fake it," there really aren't any chiseled-in-granite rules about Web design. Contrary to popular opinion, I've never tried to force design rules down anyone's throats. As I've stated on my Web site, in speeches, and a few times in this book, THERE ARE NO RULES IN WEB DESIGN.

On the other hand, if there were some guiding principles, some edicts that should be in the forefront of your mind when you're designing pages, here's what they'd be <g>.