February 13th, 2015 2:02 am by Vincent Flanders
Submitter’s comments: I’d like to nominate The Marketing Collective as a Daily Sucker. Unlike The Daily Sucker for February 11th (Velokraft), it IS possible to get off the home page banner image, but… well… see if you can work out how. And once you’ve managed to find the rest of the page, click on a link to another page. You go back to the full-page banner all over again. Abysmal
Vincent Flanders’ comments: The designers don’t know how to build websites for different platforms, just don’t give a left-handed flying farkle about their visitors, are ignorant of web performance, or all three. Let’s take a look at these three issues.
The designers don’t know how to build websites for different platforms. Don’t take my word for it. Take Google’s word for it. Even though it appears (and I use that word loosely) the site was designed for mobile devices,Google PageSpeed insights gives it a score of 22 (out of 100) for loading speed for mobile and 31 for the desktop. The good news is Google gives it a score of 96 for Mobile User Experience.
The designers don’t give a left-handed flying farkle about their visitors. Look at the screen shot above and guess what’s wrong. The text doesn’t fit (acceptably) on a wide-screen monitor. Here’s a bigger screenshot. As one of the guys on ESPN’s SportsCenter says, “C’mon, man.”
The designers are ignorant of web performance. I ran the page through WebPageTest.org and the site received…well…basically a grade of “F.” Add Google’s comments above and you’ve got a site that sucks.
I didn’t have trouble figuring out the crappy navigation, which is based on poorly conceived parallax scrolling, but that’s because I’ve spent the last 19 years looking at crappy navigation. Hmm. I’m thinking I’ve wasted my life.