September 17th, 2014 10:10 pm by Vincent Flanders
Submitter’s comments: I was looking for a saw for a weekend project when I stumbled on the website of a local lumber store. First thing that caught my attention was the animated background behind a couple images on the home page. The overall design looks like something from the ’90s. The home page is nothing but a list of different product categories arranged in a table, with more lists of brands they carry for each category. I thought clicking on a brand name would show products they sell, but it just links to the manufacturer’s website. When I finally noticed a link to actually shop it took me to another website that listed more product categories, which was even harder to read. Clicking a product category there reveals another page with a list of more product categories, and is even harder to read. I just bought the saw at a local branch of a large chain store.
Vincent Flanders’ comments: I think that covers it. If visitors can’t find what they need, they will leave.