April 28th, 2014 3:03 am by Vincent Flanders
Submitter’s comments: In order to install the USB wireless module that came bundled with the purchase of my home desktop, but not installed by the store, I needed the driver from the manufacturer. After rtfm’ing the motherboard manual and using Google to track down the company name and part number, I found the installer file and downloaded it. That was pretty easy to do. Their download section was reasonable to navigate.
Then I decided to check out their home page. My first thought was, it needed to be submitted to WPTS. After clicking the [Read More] buttons, the-sub pages look more reasonable to use. But scrolling down that home page gave me a less than positive first impression, especially after reading your Daily Suckers. It does look like the company makes good stuff, though. And the wireless works fine.
Vincent Flanders’ comments: I realize parallax scrolling is all the rage today and FU, very much, Nike for making this technique popular. This page provides a good example of how the technique works and how to implement it. I mention it because it’s implementation is much better than Mediatek’s. The problem with parallax scrolling in Mediatek’s case and with many other sites is the lack of contrast between the text and background. Visitors need to read the text. If they can’t, why will they stay?
In the abstract to The Effects Of Parallax Scrolling On User Experience And Preference In Web Design the author states, “…advocates of the technique argue that it also improves the overall user experience.” After conducting tests the author states, “The finding revealed that although parallax scrolling enhanced certain aspects of the user experience, it did not necessarily improve the overall user experience.” Drop the technique.