March 6th, 2013 12:12 am by Vincent Flanders
Submitter’s comments: Please take a look at this site for an example of how not to market a restaurant. You have to go through two pages before you get to Enter the website proper, but on the way you see that it was voted Nightclub of the Year, then go to the Welcome page before getting to the Home page. The gallery of food pictures isn’t boosting Tito’s gastronomic reputation either.
Vincent Flanders’ comments: The fact the website has two different Splash pages before you get to the real home page is bad design. Obviously, they want to get you to vote for their restaurant in the Latin UK awards. This is a great example of Mistake #1 from Biggest Mistakes in Web Design 1995-2015 — “Believing people care about you and your website.“ Your website is about meeting your visitors’ needs. Your visitors don’t give a left-handed flying farkle that you want to win awards. Your visitors are looking for food. You’re keeping food from them.
I found it difficult to figure out how to get to the next page. The itty-bitty “Home” link is not intuitive. The next Splash page at least has the hours of operation, but that’s it. Clicking the “Enter” button actually takes you to the “Info” page, which is the real home page. We have navigation at the top. Clicking the links takes you to the appropriate pages.
Tito’s mobile version of this site is much easier to use, to wit (I’ve always wanted to use that phrase):
- A screen shot of the mobile home page.
- A screen shot of the mobile menu page.
- A screen shot of the web version’s menu page.
It’s all about your visitors. It’s not about you.