December 6th, 2012 6:06 am by Vincent Flanders
Submitter’s comments: This new site for a high performance driving school make me wonder if the techniques they teach are as out of date as their design savvy. They’ve managed to incorporate many of your website faux pas greatest hits: animated GIFs, centered text, (even centered bullet lists!), questionable color pallet (lime green text over mustard yellow text on black backgrounds), page dividers, contrast errors (dark blue text on background) and more. Makes me dizzy just looking at it:
Vincent Flanders’ comments: When my first daughter turned 16, I wanted to send her to the Bob Bondurant School of High Performance Driving to learn how to drive during bad weather, car chases and other extreme conditions common to Southern California (where we were living). Bob was a 1960’s American Formula 1 driver—and there weren’t a lot of them. I knew that his school could teach her everything she would need to know. While I knew his school was good, I discovered I couldn’t afford it. Every once in a long while when I’m in a car with her during bad weather she reminds me.
I’m sure Mr. Swanson’s school can teach you what you need to know. I’m sure it’s quite good. I’m also sure that I would never use his services after looking at his website.
Here’s the easy way to review his site. Just compare his site with Bob Bondurant’s.
Which one looks like a professional organization? Which one makes you say, “Damn! I want to sign up!” As I often say, “If you don’t look like a pro, the people will go.”