October 26th, 2012 5:05 am by Vincent Flanders
Submitter’s comments: The useless splash page, which you’ll love covers an old website with readability issues. The weird thing is that they show lots of images of brochures, so I expected to be PDF-bombed, but all their brochures are posted as graphics
They do such cool stuff, especially for cars, that the splash page is a double fail, the more I think about it.
Vincent Flanders’ comments: The term “useless splash page” doesn’t need the word “useless” because that’s an unnecessary modifier. There are very few occasions where you need a splash page: multi-lingual / multinational websites and “sin” websites — liquor, porn, gambling, adult, tobacco, etc. This is a normal business website so that makes this site a FAIL. It’s a double FAIL because it uses a different form of Mystery Meat Navigation. Instead of clicking the globe to enter the site, which is a natural reaction, you have to click the spinning text. That’s bad enough, but you might need to click when the text is rotating and you can’t read the links. DOUBLE FAIL. Here’s what the home page looks like on an iPhone. TRIPLE FAIL. When you’re on a many of the subpages and you click the “Home” link, you’re taken back to the splash page. QUADRUPLE FAIL. The navigation on the subpages is also Flash-based. PENTA? (QUINQUE?) FAIL.
The menu on the Digital Media page is almost impossible to read. The website is pretty much a FAIL.