September 28th, 2011 9:09 pm by Vincent Flanders
Submitter’s comments: I’m not sure what to make of this beast. It’s so ugly I sort of want to
keep looking at it because sooner or later, maybe I’ll “get it.” At the
present moment, I don’t.
Vincent Flanders’ comments: I don’t know if it’s ugly. It seems misguided. My problems start at the very beginning—the company name and tagline. Atomic Data: Simple, Safe, Smart. When I read those words I think, “Nuclear, Complex, Explosive, Dangerous, Japan, Boom.” Nobody outside the nuclear industry thinks “Simple, Safe, Smart” when they think “at0mic.”
Instead of getting the feeling I’m looking at a data center and a cloud, I feel I’m looking at a nuclear reactor. That’s not a good impression. The yellow motif consciously makes me think “emergency.” Yellow is the wrong color for this site. Blue would work much better. Almost any color except yellow and red.
The home page Lightshow conveyor belt is very annoying. I should know. I’ve used them here and annoyed lots of people. Almost as many as my slow-sliding elevator menus <grin>. When I go to the TV page, I don’t see anything relating to video. The conveyor belt goes too fast and it’s too hard to stop where you want to stop.
On the other hand, I like the fact the PDFs are identified.