July 21st, 2011 3:03 am by Vincent Flanders
My wife: You know that link you sent me? They want me to register.”
Vincent Flanders’ comments: That isn’t helpful. “That link you sent me” tells me nothing. Fortunately, I went and asked her, “What link?” Turns out the link was for a new food site called Gojee.
Basically, you have to register before you can use the website. Yes, I know there are links, but they’re not terribly informative. The “About Us” link tells you it’s a food site that has a lot of writers, pretty pictures and if you tell them what food and food-related items you have in your cupboard, they’ll come up with a recipe suggestion.
I thought the “register before you can get content” concept was dead. I even thought about removing it from Does Your Web Site Suck? Checklist #1. Good thing I didn’t.
BTW, they’ve got some talented back-end people who are performing all sorts of web-page loading magic to keep this site so snappy. Gojee is also using Kissmetrics to help “Identify, understand, and improve the metrics that drive your online business.” Good idea.
In case you they change the site (and with Kissmetrics they might do that if their tests tell them to change), so here’s a screenshot of the Gojee home page. It’s very tasty.