April 14th, 2011 12:12 pm by Vincent Flanders
A very nice series of articles for all you small business owners. It’s an easy, smooth read — which is how good writing should be.
Q&A with design guru Vincent Flanders For 15 years, Vincent Flanders has turned the spotlight on poorly designed websites at his own website: webpagesthatsuck.com.
If your small-business website isn’t designed to sell, what good is it doing you? Since opening in 2008 in River North, Marbles: The Brain Store has grown into a $3-million business selling toys and puzzles to improve memory and critical thinking, primarily through its stores. Prior to a major overhaul last year, sales from the company’s website (MarblesTheBrainStore.com) accounted for less than 1% of revenue.
You don’t need to completely overhaul your website to boost your sales — tweaks can do the trick It’s not enough simply to build and launch a website. It must be updated and maintained. But you don’t need a complete overhaul to get results. Often small tweaks can help drive traffic or
Tips for turning web browsers into buyers Consumers have grown increasingly comfortable shopping on the web. Yet it’s estimated that less than 5% of website visitors turn into buyers.
Smart sellers embrace smartphones: Customers expect mobile access to your website now Today, millions of people access websites and download mobile applications from their smartphones and tablet computers, and the number is expected to grow.