Worst Websites
Blue Bell Ice Cream – Tasty Mystery Meat Example of Bad Web Design for Wednesday, June 9, 2010
June 9th, 2010 5:05 am by Vincent Flanders
Submitter’s comments: The best ice cream in the country – but the worst web page. I think Blue Bell Ice Cream’s latest main page redesign sucks. I have to hover over everything to find what I’m looking for.
Vincent Flanders’ comments: God Almighty. If there’s one thing that’s been my downfall in life (in the food category), it has been ice cream. If there’s one thing that’s this site’s downfall, it’s Mystery Meat Navigation (not a food category).
The site seems to start out nicely. The cute little girl seems OK, but the “enter site” link looks like it’s connected to the “log in” and “sign up” links. Do I have to register to use an ice cream site? Actually, no. It’s somewhat confusing. If you take the time to scroll down the page, you’ll see there’s a full set of text navigation. Most people aren’t going to scroll.
Clicking the “enter site” link takes you to the Mystery Meat. Yes, it’s well done and it looks nice, but so what? Navigation is supposed to help you get from Point A to Point B.
God help me. One of their brands is Peaches & Homemade Vanilla. I’m doomed.
Posted in Daily Sucker, Usability, Web Design |