Worst Websites
Daily Sucker for Friday, February 27, 2009
February 27th, 2009 6:06 am by Vincent Flanders
Submitter’s comments: I teach Creative Advertising Strategy and Direct Response Advertising at a university. In class, we look at webpagesthatsuck.com to learn what not to do, just as you suggest and it is quite helpful. However, my students never fail to point to web sites that are highly regarded, such as Leo Burnett, that utilize Mystery Meat and flying navigation.
In fact, this Web site REALLY DRIVES ME NUTS! When you click on “skip intro,” for example, it seems that that is not an option. What are those flying apples all about anyway? Please take a look at this site. I would really like your opinion, as my students are telling me that Burnett’s site is avant garde when I think it is ill-conceived.
Vincent Flanders’ comments: Since your students are enamored with graphics, let me give them two graphics that describe Leo Burnett’s web sites:
I rated Leo Burnett (Canada) the 6th Worst Web Site Navigation for 2007. I know I’ve also used the USA version of Leo Burnett as a Daily Sucker, but I can’t find the original reference.
Web sites are about solving your visitor’s problems. Have your students read Biggest Mistakes in Web Design 1995-2015 — especially #1, 2, 3, 7, and 8.
Leo Burnett
Leo Burnett Canada
Posted in Daily Sucker, Usability, Web Design |