Daily Sucker for Monday, December 22, 2008
December 22nd, 2008 3:03 am by Vincent Flanders
Submitter’s comments: This maker of (expensive) fashion sunglasses has some really fine products — unfortunately I can’t figure out what they are or how to get to them on the site. The site appears to be all Adobe Flash — but the problem is that even if you have the latest version of the plugin, it’s still impossible to find anything on their site. Mystery Meat Navigation is redefined on these guys — they have 3 completely useless links at the top and everything else is pictures — which are horrifically tiny on a laptop screen.
Vincent Flanders’ comments: They make sunglasses? Are you sure? Only about 10% of the pictures have anyone wearing sunglasses. You’re supposed to be able to look at a web page and figure out what product/service the company provides. Nope. Even the URL — killerloop.com — doesn’t help because the URL gives the impression they’re selling sound loops to musicians and DJs. I can just hearing someone at the branding meeting say, “We’re too cool to let anyone know who we are.”
Posted in Daily Sucker, Usability, Web Design |

