January 28th, 2008 4:04 pm by Vincent Flanders
(Once again, I apologize for the Daily Sucker icon appearing.)
A heat map is an important tool because it shows you where and on what your visitors click on a particular page. It’s not the only tool you should use, but it’s helpful in spotting trends and possible areas of confusion for your visitors. Online heat map services used to be expensive, but the prices have dropped to the level of If-You-Don’t-Use-Them-You’re-Stupid. I’ve been using Crazy Egg and it’s quite interesting.
So far, here is what I’ve learned from using heat maps:
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