The Daily Sucker

Submitter’s comments: I have been researching competitors’ web sites today, as well as reading your excellent site to get tips for when we redesign our web site early next year, and I came across this site which seems to suck quite badly.

The home page isn’t the worst I’ve seen, but click on the news, profile, history and products buttons - what genius thought up blue text over a predominantly blue image? Click on the contact button as well - have you ever seen such ridiculous, large, ugly buttons!! There is also a serious lack of useful information and I don’t think it’s been updated in a couple of years.

Wish all our competitors were so lax with their web design!!

Vincent Flanders’ comments: It’s a simple-looking site that’s simply all wrong. My biggest web design complaint is the lack of contrast and we’ve got plenty of that mistake. Didn’t anyone at the company look at the site and wonder why they couldn’t read the navigational buttons? Maybe the English are some super race who aren’t bothered by silly concepts like “contrast” and “readability.” Why did they use graphic buttons for navigation? Why is the TITLE tag — one of the most important tools used by search engines to index this site — called “home?”

I can’t make heads or tails out of the source code, so I’m going to have to assume they’re using Javascript to move the text. Sorry, TEXT DOESN’T MOVE except on movie credits.

Yes, we do wish all our competitors were this lax.

Alser (UK) Ltd